Beauty & Fashion

Destination denim

Destination denim

Its no-fuss, no-rules comfort has been a universal favourite since Levi Strauss & Co made the first pair of jeans in 1873 and almost 150 years later, we’re still loving them. Here’s a rundown on this year’s interpretation of the world’s most enduring fashion item.

Rough and Ready
Ripped jeans don’t only belong to punk rockers and grunge superstars any longer, but they still need to be approached with caution. Knowing the difference between stylishly ripped jeans and silly poser pants can save you from a real fashion faux pas. Ask yourself whether the rips show too much skin. If the answer is yes (that is to say you have a massive hole exposing your bum or lady bits) then you know something has gone wrong. Here are a few “ripped” guidelines:

1. Holes and shreds should never be below your mid-shin
2. Scrapes (these don’t expose the skin beneath) can pretty much go anywhere
3. The holes shouldn’t expose your thighs
4. If your jeans look like they were mauled by a tiger, you have gone too far
5. Pair deconstructed denim with a simple tee and shoe to avoid overdoing it.


Two-Tone Twist
Can’t decide whether to wear a light, medium or dark wash? Buy a piece that incorporates two washes or more!

Boyfriend Jacket
Swap out your run-of-the-mill denim jacket for an oversized straight-cut version. The relaxed boyfriend fit will give you that effortless model-off-duty look à la Gigi Hadid.

The Return of the High-Rise
Mom jeans, the once-adored Calvin Kleins seen on Brooke Shields, are back. After more than 20 years of loathing high-waisted jeans, the fashion industry has welcomed back the prodigal daughter of pants. Can’t get your head around it? Neither can we, but the new generation is more flattering than before (and hugely comfortable!). Go on, try them…

Embroidery and Raw Hems
Whether it thrills or haunts you, embroidered denim is the thing. Statement pieces have been seen all over Europe’s runways and include details like embellishments like tassels and feathers. Look for unfinished details such as fringed hems. With frayed and fringed hems it’s easy to look sloppy and grungy. Get the polished look by pairing your jeans with ladylike heels and a pretty blouse.


Patches and Repairs
Unlike symmetrical patches seen in the ‘70s, large patches now appear randomly and in places you might not expect them.


Pictures supplied by and all jeans available at Cotton On.



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